The search engine optimisation (SEO) world is constantly changing and evolving. Google seems to roll out a new algorithm regularly that changes the game. But, businesses can turn to signals in terms of local search engine result page rankings. Read on to know what impacts local search rankings:
Link building is an important part of SEO. It is still a major differentiator in local search; however, they are not easy to get. That is why you need them to rise above the competition. But, having no backlinks is better than having spammy links. Quality backlinks are those that come from websites recognised by Google as high authority sites.
Online reviews are important as consumers today trust them when making buying decisions. Not having reviews from customers is as bad as having negative ones. Even if you get negative reviews from customers, make sure to respond to them right away to address their issue. Always ask your customers to leave reviews.
On-page optimisation means optimising individual web pages on a site to rank higher and earn more relevant traffic. Make sure to invest time in technical SEO and content creation or hire the services of a good seoagency. Without good on-page optimisation, other ranking factors do not matter.
Google values user experience more every year so ensure you consider this factor. The search engine giant looks at metrics such as click-through rate, page speed, and online traffic relevancy to determine whether a website is user-friendly or not and ranks accordingly. Your goals must be to make your site visitors have as positive experience as possible. You need to have a site that loads quickly as well as has quality and relevant content.
Social Media Presence
Having a social media profile on relevant social media platforms will help expand your reach. Social media can increase the authority and visibility of your brand, although it’s not a major ranking factor. However, your social media presence is valuable in SEO.